Filter Illusion

Filters promise clarity in online shopping—but often leave you in curated chaos. This relatable comic captures the irony of narrowing choices yet feeling overwhelmed. Discover how “filter illusion” shapes modern apparel browsing and why fewer, smarter catalogs can simplify your style decisions.

Scene 1: Girl applying filters (ethnic / pastel / festive / under 5k)
“Perfect… narrowed it down.”
scrolls..

Scene 2: (Girl Wondering)
“Wait didn't I apply filters…Why does this still feel like chaos?”

Scene 3: (Girl exhausted)
"Same confusion, just in prettier colors"